Welcome to the Dribble simulation.
As the Red team, you'll be in charge of optimizing your financial performances. You will explore pragmatic and actionable ways, as a brand pharma company, to effectively compete with generic counterparts.
Click on each tab to start making your first decision.
Final Volume
Gross Price
Gross Sales
Gross to Net
Gross to net, %
Net Sales
COGS
Gross Margin
Gross Margin, %
F&D, R&D
Distribution Margin
Distribution margin, %
SG&A
SG&A, %
Ads and Promotion
Ethical Sales Force
Trade Sales Force
Pharmacy Activation
Other SG&A
Division Margin
Division margin, %
39623
0.3
11887
597
5.0%
11290
2972
8318
70.0%
357
7962
71.0%
1342
12.0%
800
378
163
1
0
6620
58.6%
39623
0.3
11887
597
5.0%
11290
2972
8318
70.0%
357
7962
71.0%
1342
12.0%
800
378
163
1
0
6620
58.6%
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Headcount for Physicians 1
Headcount for Physicians 2
Headcount for Physicians 3
Base Salary in $ '000 per FTE
Incentive %
Training %
100
200
300
1.627
20%
5%
10%
0%
0%
0%
0%
0%
Events for Physicians 1
Events for Physicians 2
Events for Physicians 3
100
100
100
20%
0%
0%
Demand Generated by Eth. S.F.
Demand Share
Attrition Rate
New Reps
Replacement Reps
Quality Index
11237
40.51%
10.0%
N/A
N/A
N/A
100%
?
?
?
?
?
?
?
Demand Generated by Events
Demand Share
4816
41.00%
?
?
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Headcount
Salary [should go to parameters]
100
1.627
15%
N/A
Pharmacy Chain Investment (GTN)
Pharmacy Activation (SG&A)
Pharmacy Activation (GTN)
Patient Activation Discount (GTN)
Incremental Volume Bid...
5%
3%
2%
2%
10
0%
0%
-25%
0%
0%
Demand Generated
Demand Share
11237
40.51%
?
?
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Make decisions about Advertising
Budget for Ads
Budget for Digital
100
200
8%
0%
Budget for Education Ads
Budget for Education Digital
100
200
30%
0%
Forecast
From Physicians 1
From Physicians 2
From Physicians 3
From Pharmacy
From Self Consumption
Total Demand Generated
Vulnerable Demand
Overal Net Demand
20000
10000
0
1500
500
32000
2000
30000
20000
10000
0
1500
500
32000
2000
30000
Please read the guidelines
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